Arts Marketing for Beginners

Fraser Coast artists, arts organisations, festival organisers, community development professionals and groups interested promoting a creative project or event are invited to take part in this free workshop hosted at Gatakers Artspace.

Topics covered during the session include:

• Marketing resources and tools to build your skills and create eye-catching promotional content
• The different marketing channels including media releases, direct email marketing, social media, websites, radio and industry newsletters and directories
• Understanding your audience - who is your target market and how/where should you speak to them?
• Introduction to social media including social media scheduling tools, using hashtags and leveraging your online networks
• Artist statements vs. artist biographies - how to structure these and how are they different? 

Cost: Free - registration essential

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Parking Options

• Street Parking on Kent and Wharf Streets
• Federal Carpark - 285 Kent Street, Maryborough

This workshop is supported the Regional Arts Development Fund (RADF), a partnership between the Queensland Government and Fraser Coast Regional Council to support local arts and culture in regional Queensland.